A key benefit for Rumble users is that they can gain up to 60% of the advertising revenue from their videos, as opposed to the 10-15% that YouTube offer. Users can upload videos that are licensed to Rumble’s partners, some of which include Yahoo! and Microsoft news, whereby revenue is then deposited directly into their account. Other options for earning include content creators giving up the rights to their videos in exchange for a lump sum of money.
Donald Trump has recently joined Rumble after being permanently banned from Twitter and being suspended from Facebook and YouTube, ahead of his rally in Ohio. This may see an increase in users over the coming months who wish to view the former President’s content. Rumble are also currently in the midst of a lawsuit against Google over their search results, claiming that Google manipulate their algorithm to favour YouTube.
We have started to see Rumble feature more frequently in our Canadian investigations in particular – but given the growth rate its likely that the platform will gain more global traction in the coming months. Unsurprisingly given the looser content restrictions its not unusual to locate people with more extreme views, but in amongst that we have been able to locate critical intelligence for our investigations – into both people and incidents.
At NetWatch we are now pro-actively searching for investigation subjects on Rumble, and with the platform continuing to grow, it’s definitely one to watch and be aware of.
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